Resources Library by ANA

Random individual samples within households or how inadequate methodologies lead to a waste of time and money

This paper demonstrates that those random procedures for selecting individuals in households will lead to enormous shortcomings in the representativeness of the individual sample while the agencies will need a second or third wave to obtain a minimum...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Theo Hess

Company: NIPO

September 1, 1994

The spiral of silence hypothesis

Noelle-Neumann 's Spiral of Silence theory contains a number of hypotheses. For our purpose the following is important: When people believe that their opinions about a certain subject are not shared by a majority in their country they will hesitate...

Catalogue: ESOMAR Congress 1989

Author: Harm't Hart

September 1, 1989

Situation and recent developments in France

In this paper, we try to give an overview of the present situation of opinion polls in France and of the main recent developments in the field.

Catalogue: Seminar 1986: Opinion Polls

Author: Jacques Antoine

June 15, 1986

A sample drawn from a transient and/or briefly resident population, estimate of the universe and expansion of sampled results in a survey of users of the Ticino park

The area bordering the Ticino river, in Italy, has been recognized as a zone of particular naturalistic interest and, as such, placed under the protection of a special official body. Some years after the institution of the Park, the "Consorzio Parco...

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Authors: Lucio Casaroli, C. De Rosa, M. Engel, G. Spinelli, Ferruccio Lusardi

Company: Demoskopea

May 1, 1981

How to adapt research techniques to design and assess corporate image advertising

Corporate advertising requires a research-based approach just as much as product advertising. A good example is Imperial Chemical Industries Ltd., who have been using this approach in Britain since the 1940's. Following research in 1968, the campaign...

Catalogue: Seminar 1978: The Business Of Advertising

Author: Alan Wolfe

Company: Ogilvy

June 14, 1978

Control of image and of results of advertising in the insurance market (German)

The application of opinion research for controlling results of advertising and for decision making of planning and realising advertising campaigns in the insurance market is shown by a case study.

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Heinz J. Zeilhofer

June 15, 1977

Conditions favouring "leftist extremism" in the Federal Republic of Germany

In 1975 the Federal Ministry of the Interior commissioned Infratest Wirtschaftsforschung GmbH to make a study of the causes of political extremism, in particular of leftist extremism. This study is designed to identify the causes for the development...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Yola Laupheimer

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

June 15, 1977

Conditions favouring "leftist extremism" in the Federal Republic of Germany (German)

In 1975 the Federal Ministry of the Interior commissioned Infratest Wirtschaftsforschung GmbH to make a study of the causes of political extremism, in particular of leftist extremism. This study is designed to identify the causes for the development...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Yola Laupheimer

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

June 15, 1977

Control of image and of results of advertising in the insurance market

The application of opinion research for controlling results of advertising and for decision making of planning and realising advertising campaigns in the insurance market is shown by a case study.

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Heinz J. Zeilhofer

June 15, 1977